YOY presents YOYLight – an LED lamp that projects a semblance of a classic lamp shade onto the wall. A perfect marriage of illusion and technology. A simple idea very well executed often makes the best product. YOY hid a tiny but very powerful LED unit inside the head of this minimal lamp and combined it with simple projection principles to make this work. This minimal table lamp makes a great talking point in any room. Available in a matt white finish, it cleverly projects the shape of a light. This product comes in beautiful printed gift packaging that will grace any retail display and is also available as a wall light.